George Castellion: search on Z-Library

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1

The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 77 KB

english, 2010

2

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2008

Language:

english

File:

PDF, 85 KB

english, 2008

3

X-Teams: How To Build Teams That Lead, Innovate, and Succeed by Deborah Ancona and Henrik Bresman

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2009

Language:

english

File:

PDF, 87 KB

english, 2009

4

Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins (eds.)

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2007

Language:

english

File:

PDF, 73 KB

english, 2007

5

The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market by David Midgley

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2011

Language:

english

File:

PDF, 67 KB

english, 2011

6

Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and Self-Interest

Castellion, George, Markham, Stephen K.

Journal:

Journal of Product Innovation Management

Year:

2013

Language:

english

File:

PDF, 50 KB

english, 2013

7

Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management by Jeffrey Pfeffer and Robert I.Sutton

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2007

Language:

english

File:

PDF, 71 KB

english, 2007

8

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A. Narus

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2009

Language:

english

File:

PDF, 73 KB

english, 2009

9

The Product Manager's Desk Reference by Steven Haines

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 66 KB

english, 2010

10

Hot Spots: Why Some Teams, Workplaces and Organizations Buzz with Energy—and Others Don't by Lynda Gratton

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 70 KB

english, 2010

11

Catalyst Code: The Strategies behind the World's Most Dynamic Companies by David S. Evans and Richard Schmalensee and Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S. Evans, Andrei Hagiu, and Richard Schmalensee

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2008

Language:

english

File:

PDF, 65 KB

english, 2008

12

Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit by Roland Berger, Soumitra Dutta, Tobais Raffel, and Geoffrey Samuels

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 60 KB

english, 2010

13

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2007

Language:

english

File:

PDF, 84 KB

english, 2007

14

Strategy, Innovation, and Change: Challenges for Management Edited by Robert Galavan, John Murray, and Costas Markides

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2009

Language:

english

File:

PDF, 64 KB

english, 2009

15

Book Reviews

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2004

Language:

english

File:

PDF, 101 KB

english, 2004

16

Democratizing Innovation

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 75 KB

english, 2006

17

Book Reviews

Preston G. Smith, George Castellion

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 86 KB

english, 2006

18

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2008

Language:

english

File:

PDF, 75 KB

english, 2008

19

Market Rebels: How Activists Make or Break Radical Innovations by Hayagreeva Rao

George Castellion

Journal:

Journal of Product Innovation Management

Year:

2009

Language:

english

File:

PDF, 65 KB

english, 2009

20

Photochemical Studies. LII. The Nitrous Oxide-Ethane System 1

Castellion, George A., Noyes, W. Albert

Journal:

Journal of the American Chemical Society

Year:

1957

Language:

english

File:

PDF, 521 KB

english, 1957

21

Ziegler-Natta Catalysts and Polymerizationsby John Boor

Review by: George A. Castellion

Journal:

American Scientist

Year:

1980

Language:

english

File:

PDF, 314 KB

english, 1980

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